Posts by
Wide Format Sales Manager, Cansel
We live in a world of subscriptions. We subscribe to Netflix or Hulu for our audio and video entertainment. We subscribe to Amazon Prime for similar entertainment value coupled with free same-day or overnight shipping on the products that we regularly use and the products we want.
We've spent some time during this On Point experience talking about colour because colour is so intimately tied to wide format print and how we visually communicate in an efficient manner. We've explored colour space in digital and analog communication, perception of colour in the human eye, and even the monetary value of colour, but today, we're going to explore the one colour that does not technically exist.
Ahhhh, the humble PDF document. For most of us, it's as simple as an invoice or a brochure, or sometimes a notice of some upcoming event with all the details. We receive it, we click it, and it opens in our Acrobat Reader in all its glory, regardless of the platform we're working on be it, Windows, MAC, iOS or Android.
There is a misconception that colour printing costs more than black and white printing and while this may have been true many years ago, it is far from being the case today. Through the efforts of inkjet manufacturers, the technology has grown by leaps and bounds to bring the cost per square foot down greatly.
Colour is perceived by one of the 5 basic human senses that we possess and that is, of course, the sense of sight. The human eye is made up of rods and cones. Rods detect only black and white so they are geared to perceiving lightness and darkness while Cones operate at a higher light intensity and can distinguish colour. Remember this, it will come in handy in the end.
Here at Cansel, we offer a wide variety of printing systems to address all needs in the AEC vertical. Naturally, with our experience in the industry, it is widely accepted now that printing in colour has a tangible return on investment in terms of the precision of the visual communication produced and its inherent ability to greatly reduce errors on the jobsite brought on by misinterpretation of data.
PageWide XL Print Technology is the game changer that turned the wide format printing world upside down unseating the market dominating toner-based machines with high speed colour inkjet.
We love our inkjet printers. They provide us with the analog expression of our digital worlds. In our last discussion, we explored the differences between dye-based and pigmented inks and the question we must ask ourselves when deciding which chemistry is best suited for our needs.
Ink is so much more than just the colour that is ejected onto the paper from our plotters and print devices to give our digital creations an analog life. When shopping for a plotter, it is important for an end user to understand fully how they want to use the analog output in order to select the correct device that utilizes the optimum ink type.
In today’s world of cyber intrusion, malware, and ransomware, it is more important than ever to approach the concept of network security in layers much like an onion. Gone are the days of simply installing virus protection and a firewall and thinking that our IT infrastructure is secure. As diligent as we are in protecting our networks, cyber criminals are equally persistent and dedicated to finding new and creative ways to penetrate our defences. Peripherals have become the target entry point of choice in today’s world because they lay behind the shield of the trusted firewall. Whether it's via an infected USB key, a NAS device, or in the example below, the venerable office printer sitting on every floor of every office in corporate Canada.